Primary Research

Hi everyone👋, and welcome to my third blog.

In this post, I'll share how I created a Google Form and walk you through the steps I followed to make it. I'll also include the results from the form, including the responses, and provide an analysis of the answers.

Link of Google form:  Google Form

When I started creating my Google Form, I began by deciding which questions to include especially ones that would engage users and also help me analyze the results effectively.

Then, I opened Google Form website, I typed a title and added my first question. Next, I selected multiple choice questions by clicking on the drop-down menu on the right.

I then included the options I want. I then modified my second question after duplicating the first one using the duplicate icon at the bottom of the page. I kept doing the same thing until i had finished every multiple-choice question.


                                                           Source: Multiple choice 


In Most of the questions I've used the multiple choice format, while a few use checkboxes. This setup makes it easier to generate clear charts that show the percentage of responses for each question.

 Now let's analyse the results of responses.


Chart 1:↓

Forms response chart. Question title: Which of these social media platforms do you use the most?. Number of responses: 10 responses.


Explanation: As you can see in this chart, Instagram is the most used platform among our respondents,with 50% saying they use it the most. WhatsApp follows closely at 40%, and YouTube comes in at 10%. 

This tells us that most people are drawn to visually engaging and interactive platforms where they can stay connected and updated in real-time.


Chart 2:↓

Forms response chart. Question title: Do you trust the information you see on social media?. Number of responses: 10 responses.


Explanation: As you can see 60% of responses are not sure, this means most people are not sure if they can trust social media. Only a few people said they do trust it, and the same number said they don’t. 

These results show that many people are unsure and have mixed feelings about trusting social media.



Chart 3: ↓


Forms response chart. Question title: What is the primary purpose of your social media use?. Number of responses: 10 responses.

 Explanation: When we asked why people use social media, the most common reasons were to stay in touch with others and to keep up with news and updates , about 70% said so. Interestingly, 50% also use it for shopping, and 40% for educational purposes. Only 10% use it to earn money.


 This shows that while communication is still the primary function, social media is also a growing space for e-commerce and learning.



Chart 4:

Forms response chart. Question title: What is your age. Number of responses: 10 responses.



Explanation:  Most of the people who answered the survey (80%) are between the ages of 18 and 25 and this shows that the majority of responses come from young adults and a smaller group (10%) is under 18, and another 10% are aged 26 to 35. 

This means the results mostly reflect the opinions of people in the 18–25 age range.



Chart 5: 

Forms response chart. Question title: How often do you use social media?. Number of responses: 10 responses.




Explanation: All of the people who responded (100%) said they use social media daily and  no one chose rarely, several times a week, or never.

This shows that social media is a big part of everyone’s daily routine and plays an important role in their lives.



Chart 6:

Forms response chart. Question title: How do you feel after spending time on social media?. Number of responses: 10 responses.



Explanation: Half of the respondents 50% said they feel motivated after using social media which is a positive sign. However, 40% feel distracted,showing that social media can also take away focus. Only 10% feel both motivated and distracted and no one reported feeling anxious.

This shows that while social media can inspire people, it also has the potential to be a major distraction.



Chart 7:

Forms response chart. Question title: What type of content do you like?. Number of responses: 10 responses.


Explanation: The most popular type of content is memes with 70% of people saying they enjoy them. “Others” also received a high percentage at 60%, showing that many people like a wide variety of content. Vlogs were liked by 30% of respondents, and live streams by 20%.

 These results show that funny and entertaining content like memes is most preferred, but people also enjoy other unique or personal content.



Chart 8:

Forms response chart. Question title: Do you follow brands and influencers on social media?. Number of responses: 10 responses.


Explanation: Most people (70%) said they follow brands and influencers on social media, while 30% do not. 

This shows that a large majority are interested in staying updated with influencers and brand content, which means social media plays a big role in how people connect with trends, products, and personalities



Chart 9:

Forms response chart. Question title: Do you think social media is useful for people?. Number of responses: 10 responses.
Explanation: Everyone who responded (100%) believes that social media is useful for people. No one chose “no,” which shows a strong agreement on the positive impact or benefits of social media. 

This could mean that people see it as a helpful tool for communication, learning, or staying informed.



Chart 10:

Forms response chart. Question title: Do you recommend social media to others?. Number of responses: 10 responses.

Explanation: A large majority (90%) of respondents said they would recommend social media to others, while only 10% said they wouldn’t. 

This suggests that most people see value in using social media and think it’s worth sharing with others, even though a small group may have some concerns.


Here is a video that explains everything I discussed and provides further insight into the respondents' answers:


                                                                    Source: Video

Explanation:  This video by Dr. Andrew Huberman a well-known neuroscientist explores the science behind how social media affects our brains. It focuses on the role of dopamine a chemical linked to pleasure and motivation and explains why social media can be so addictive. 

The video helps us understand why we often feel both motivated and distracted after using social media which matches the mixed feelings seen in the survey results.

Watching this video can give readers a clearer picture of the biological reasons behind their social media habits and emotions.

Here is another video :






Explanation:  The video "How Social Media is Destroying Society" by Common Knowledge talks about how social media, even though it’s supposed to connect us, can actually make people feel more lonely and stressed. 

It explains how the way these platforms are set up keeps us hooked by showing us the most dramatic stuff, which can spread fake news and cause more arguments.

 Overall, it gives a real look at how social media affects our mood, focus, and the way we interact with each other


Conclusion:

The results show that Instagram’s the most popular platform, with WhatsApp close behind and YouTube coming in last. It’s clear people prefer visual apps that help them stay connected. When it comes to trust, most aren’t too sure about social media, only a few said they trust it, and just as many said they don’t. Most people use it to keep in touch and stay updated, but quite a few also use it for shopping and learning. Not many are using it to make money, though. Overall, social media’s mainly about staying connected, but it's clearly being used more and more for other things too.

Thank you for reading my blog. See you in the next post, and don't forget to leave a comment💬.


Reference:

Huberman, A. (2023) The Neuroscience Behind Social Media: Understanding Dopamine and Its Effects [YouTube video]. Available at: https://www.youtube.com/watch?v=Zh-AcF_4Hao (Accessed: 1 June 2025).

Common Knowledge (2020) How Social Media is Destroying Society [YouTube video]. Available at: How Social Media is Destroying Society (Accessed: 1 June 2025)



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